{"id":32950,"date":"2024-10-23T09:47:01","date_gmt":"2024-10-23T07:47:01","guid":{"rendered":"https:\/\/www.mgc.es\/?p=32950"},"modified":"2024-10-24T14:01:49","modified_gmt":"2024-10-24T12:01:49","slug":"mgc-mutua-apella-als-valors-a-la-seva-nova-campanya-em-comprometo","status":"publish","type":"post","link":"https:\/\/www.mgc.es\/ca\/blog\/mgc-mutua-apella-als-valors-a-la-seva-nova-campanya-em-comprometo\/","title":{"rendered":"MGC M\u00fatua apel\u00b7la als valors a la seva nova campanya &#8220;Em comprometo&#8221;"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndex de continguts<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mgc.es\/ca\/blog\/mgc-mutua-apella-als-valors-a-la-seva-nova-campanya-em-comprometo\/#Un_missatge_revelador_i_diferenciador\" >Un missatge revelador i diferenciador<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mgc.es\/ca\/blog\/mgc-mutua-apella-als-valors-a-la-seva-nova-campanya-em-comprometo\/#El_valor_de_pertanyer_a_la_Mutua\" >El valor de pert\u00e0nyer a la M\u00fatua<\/a><\/li><\/ul><\/nav><\/div>\n\n<div class=\"video\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1020881090\" title=\"&quot;Em comprometo&quot;, el nou spot d'MGC M\u00fatua\"><\/iframe><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">MGC Mutua llan\u00e7a una nova campanya que pret\u00e9n reivindicar la seva marca a partir del seu origen, recordant i posant en valor que aquest es basa en el suport mutu dels mutualistes. Amb l&#8217;esl\u00f2gan <a href=\"https:\/\/vimeo.com\/1020881090\">\u201cEm comprometo\u201d<\/a> s&#8217;engega una acci\u00f3 diferenciadora per posar en relleu la personalitat i l&#8217;ess\u00e8ncia de la M\u00fatua: <a href=\"https:\/\/www.mgc.es\/ca\/\">la m\u00fatua dels mutualistes<\/a>, en clara sintonia amb la seva identitat i la seva missi\u00f3. Una decidida aposta pels valors que veritablement importen als seus mutualistes, i a la societat en general, com a element diferenciador m\u00e9s enll\u00e0 del servei mateix.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La nova campanya publicit\u00e0ria amb l&#8217;esl\u00f2gan \u201cEm comprometo\u201d es llan\u00e7a de manera integral a trav\u00e9s de diversos mitjans: amb anuncis en premsa, falques de r\u00e0dio, creativitats en mitjans online i espots de televisi\u00f3, en concret a TV3. Els espots els protagonitzen els mateixos mutualistes i la banda sonora la va compondre un d\u2019ells. L&#8217;objectiu \u00e9s crear un impacte omnicanal, enfortint la pres\u00e8ncia de la marca a tots els formats i adaptant el missatge a les particularitats de cada mitj\u00e0.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La campanya ha estat desenvolupada per l&#8217;ag\u00e8ncia barcelonina <a href=\"https:\/\/www.smallbcn.com\/\">Sm\u00e4ll<\/a>, que despr\u00e9s d&#8217;un concurs, va comen\u00e7ar a treballar per a MGC M\u00fatua el mes de juliol passat. \u00c9s el primer treball que l&#8217;ag\u00e8ncia fa per a la marca i representa una forta aposta per transmetre els valors de l&#8217;entitat a trav\u00e9s dels mateixos mutualistes, els grans protagonistes de la campanya.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Un_missatge_revelador_i_diferenciador\"><\/span>Un missatge revelador i diferenciador<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;El comprom\u00eds \u00e9s l&#8217;argument principal de la campanya, que es fonamenta en sis valors clau: mutualitat, proximitat, qualitat, innovaci\u00f3, solv\u00e8ncia i responsabilitat. El comprom\u00eds entre els mateixos mutualistes, a trav\u00e9s de l&#8217;instrument de qu\u00e8 s&#8217;han dotat, la M\u00fatua , constitueix un missatge revelador i molt rellevant i diferenciador, en un mercat especialment competitiu i an\u00f2nim dominat per meres estrat\u00e8gies de m\u00e0rqueting\u201d, indica Xavier Plana, director general d\u2019MGC M\u00fatua.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"368\" src=\"https:\/\/www.mgc.es\/wp-content\/uploads\/2024\/10\/Captura-de-pantalla-2024-10-18-a-les-10.43.01-880x368.png\" alt=\"\" class=\"wp-image-32948\" srcset=\"https:\/\/www.mgc.es\/wp-content\/uploads\/2024\/10\/Captura-de-pantalla-2024-10-18-a-les-10.43.01-880x368.png 880w, https:\/\/www.mgc.es\/wp-content\/uploads\/2024\/10\/Captura-de-pantalla-2024-10-18-a-les-10.43.01-440x184.png 440w, https:\/\/www.mgc.es\/wp-content\/uploads\/2024\/10\/Captura-de-pantalla-2024-10-18-a-les-10.43.01-768x321.png 768w, https:\/\/www.mgc.es\/wp-content\/uploads\/2024\/10\/Captura-de-pantalla-2024-10-18-a-les-10.43.01-1536x643.png 1536w, https:\/\/www.mgc.es\/wp-content\/uploads\/2024\/10\/Captura-de-pantalla-2024-10-18-a-les-10.43.01-2048x857.png 2048w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">No en va, una mutualitat es basa en la <strong>solidaritat<\/strong> entre els seus membres, valor fonamental que proporciona un sistema de salut m\u00e9s equitatiu i accessible. En centrar-se en la col\u00b7laboraci\u00f3 i el suport mutu, MGC M\u00fatua evidencia que la seva missi\u00f3 va m\u00e9s enll\u00e0 de la rendibilitat, construint un entorn on cada membre se sent part d&#8217;una comunitat compromesa amb el benestar de tots els que la formen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La <strong>proximitat<\/strong> \u00e9s un altre aspecte essencial de la nova campanya. MGC M\u00fatua es distingeix per oferir un tracte hum\u00e0, amb un enfocament centrat en la proximitat i l&#8217;atenci\u00f3 personalitzada, fent pal\u00e8s que cada individu \u00e9s \u00fanic. La capacitat d&#8217;escoltar i respondre a les necessitats dels mutualistes \u00e9s realment el segell de distinci\u00f3 de la m\u00fatua.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"El_valor_de_pertanyer_a_la_Mutua\"><\/span>El valor de pert\u00e0nyer a la M\u00fatua<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un altre dels pilars que es ressalten en aquesta nova campanya \u00e9s la <strong>qualitat<\/strong> a l&#8217;atenci\u00f3 m\u00e8dica. Oferir un servei d&#8217;excel\u00b7l\u00e8ncia no \u00e9s nom\u00e9s un requisit, sin\u00f3 una responsabilitat. Aquesta entitat, durant anys, ha demostrat la seva dedicaci\u00f3 a la millora cont\u00ednua, garantint que els seus mutualistes reben la millor atenci\u00f3, amb els darrers aven\u00e7os tecnol\u00f2gics i el comprom\u00eds amb la <strong>innovaci\u00f3<\/strong>, de la m\u00e0 de professionals de primer ordre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amb el llan\u00e7ament d&#8217;aquesta nova campanya de publicitat MGC M\u00fatua reitera el seu comprom\u00eds ferm amb els valors que realment importen. Xavier Plana comenta: \u201cper a la nostra mutualitat la salut i la solidaritat s\u00f3n primordials, i plegats podem construir un futur m\u00e9s saludable i just. \u00c9s hora que els mutualistes reconeguin el valor de pert\u00e0nyer a una comunitat que no nom\u00e9s es preocupa per la seva salut i les seves cobertures personals, sin\u00f3 que tamb\u00e9 treballa activament per millorar-les\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MGC Mutua llan\u00e7a una nova campanya que pret\u00e9n reivindicar la seva marca a partir del seu origen, recordant i posant en valor que aquest es basa en el suport mutu dels mutualistes. Amb l&#8217;esl\u00f2gan \u201cEm comprometo\u201d s&#8217;engega una acci\u00f3 diferenciadora per posar en relleu la personalitat i l&#8217;ess\u00e8ncia de la M\u00fatua: la m\u00fatua dels mutualistes, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":32948,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-32950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualitat"],"featured_image_src":"https:\/\/www.mgc.es\/wp-content\/uploads\/2024\/10\/Captura-de-pantalla-2024-10-18-a-les-10.43.01.png","author_info":{"display_name":"Revista Inter\u00e8s Mutu","author_link":"https:\/\/www.mgc.es\/ca\/blog\/author\/interesmutu\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MGC M\u00fatua apel\u00b7la als valors a la seva nova campanya &quot;Em comprometo&quot; - MGC M\u00fatua<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mgc.es\/ca\/blog\/mgc-mutua-apella-als-valors-a-la-seva-nova-campanya-em-comprometo\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MGC M\u00fatua apel\u00b7la als valors a la seva nova campanya &quot;Em comprometo&quot; - MGC M\u00fatua\" \/>\n<meta property=\"og:description\" content=\"MGC Mutua llan\u00e7a una nova campanya que pret\u00e9n reivindicar la seva marca a partir del seu origen, recordant i posant en valor que aquest es basa en el suport mutu dels mutualistes. Amb l&#8217;esl\u00f2gan \u201cEm comprometo\u201d s&#8217;engega una acci\u00f3 diferenciadora per posar en relleu la personalitat i l&#8217;ess\u00e8ncia de la M\u00fatua: la m\u00fatua dels mutualistes, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mgc.es\/ca\/blog\/mgc-mutua-apella-als-valors-a-la-seva-nova-campanya-em-comprometo\/\" \/>\n<meta property=\"og:site_name\" content=\"MGC M\u00fatua\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mgcmutua\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-23T07:47:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-24T12:01:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mgc.es\/wp-content\/uploads\/2024\/10\/Captura-de-pantalla-2024-10-18-a-les-10.43.01-880x368.png\" \/>\n\t<meta property=\"og:image:width\" content=\"880\" \/>\n\t<meta property=\"og:image:height\" content=\"368\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Revista Inter\u00e8s Mutu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mgcmutua\" \/>\n<meta name=\"twitter:site\" content=\"@mgcmutua\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Revista Inter\u00e8s Mutu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuts\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"MGC M\u00fatua apel\u00b7la als valors a la seva nova campanya \"Em comprometo\" - MGC M\u00fatua","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mgc.es\/ca\/blog\/mgc-mutua-apella-als-valors-a-la-seva-nova-campanya-em-comprometo\/","og_locale":"ca_ES","og_type":"article","og_title":"MGC M\u00fatua apel\u00b7la als valors a la seva nova campanya \"Em comprometo\" - MGC M\u00fatua","og_description":"MGC Mutua llan\u00e7a una nova campanya que pret\u00e9n reivindicar la seva marca a partir del seu origen, recordant i posant en valor que aquest es basa en el suport mutu dels mutualistes. 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