{"id":17213,"date":"2020-01-22T11:54:35","date_gmt":"2020-01-22T10:54:35","guid":{"rendered":"https:\/\/www.mgc.es\/?p=17213"},"modified":"2020-02-03T12:01:36","modified_gmt":"2020-02-03T11:01:36","slug":"la-mutua-estrena-nou-web","status":"publish","type":"post","link":"https:\/\/www.mgc.es\/ca\/blog\/la-mutua-estrena-nou-web\/","title":{"rendered":"La M\u00fatua estrena nou web"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.mgc.es\/wp-content\/uploads\/2020\/01\/nou-wew-2.jpg\" alt=\"\" class=\"wp-image-17208\"\/><\/figure>\n\n\n\n<p>Dins el marc de la Convenci\u00f3 Anual del Departament Comercial d\u2019MGC M\u00fatua, el passat 17 de gener vam tenir l\u2019ocasi\u00f3 de presentar el nou web de l\u2019entitat. El m\u00f3n <em>online<\/em> \u00e9s sempre canviant, perqu\u00e8, degut a la seva naturalesa digital, analitza cont\u00ednuament els h\u00e0bits dels usuaris i s\u2019adapta a les tend\u00e8ncies que detecta a la nostra societat. El repte dels professionals que treballem en aquest m\u00f3n \u00e9s que la estrat\u00e8gia que desenvolupem a les empreses segueixi aquest ritme i s\u2019adapti al model de negoci per treure el m\u00e0xim benefici d\u2019aquest entorn.<\/p>\n\n\n\n<p>La <a href=\"https:\/\/www.mgc.es\/ca\">p\u00e0gina web de la M\u00fatua<\/a> representa la part m\u00e9s visible de la nostra marca. Coincidint amb el canvi de marca, es va decidir crear un nou web que, m\u00e9s enll\u00e0 dels aspectes purament est\u00e8tics, don\u00e9s una resposta t\u00e8cnica a aquesta <strong>flexibilitat necess\u00e0ria per adaptar-la als requeriments actuals i futurs<\/strong>. El nostre objectiu principal era aconseguir que el web fos m\u00e9s protagonista de les accions de m\u00e0rqueting per multiplicar la generaci\u00f3 d\u2019oportunitats comercials i millorar la satisfacci\u00f3 dels usuaris.<\/p>\n\n\n\n<p>Per a portar a terme aquest projecte hem comptat amb la col\u00b7laboraci\u00f3 de <a href=\"https:\/\/www.multiplica.com\">Multiplica<\/a>, que s\u00f3n consultors digitals amb una gran experi\u00e8ncia dintre del nostre sector.<\/p>\n\n\n\n<p>Multiplica va fer una feina d\u2019investigaci\u00f3 en profunditat amb clients i no clients de la M\u00fatua per entendre\u2019n les necessitats reals, motivacions i dubtes quan estan en el proc\u00e9s de comparar i escollir una asseguran\u00e7a de salut. Tamb\u00e9 va entrevistar persones de diferents departaments (ATM, Comercial, Controller, entre d\u2019altres) per entendre el nostre funcionament i el que ens diferencia de la compet\u00e8ncia.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/www.mgc.es\/wp-content\/uploads\/2020\/01\/nou-web-1.jpg\" alt=\"\" class=\"wp-image-17210\"\/><\/figure>\n\n\n\n<p>Fruit d\u2019aquesta an\u00e0lisi, es va dissenyar una estrat\u00e8gia que donava un altre servei als <em>targets<\/em> habituals i nous d\u2019MGC M\u00fatua i, alhora, <strong>orientava el web d&#8217;una manera directa al contacte i la segmentaci\u00f3<\/strong>, per convertir el canal digital en una nova i potent eina de captaci\u00f3 i de relaci\u00f3 amb els usuaris interessats en la companyia o en proc\u00e9s de comparar i decidir-se per una asseguran\u00e7a m\u00e8dica.<\/p>\n\n\n\n<p>Un cop establerta l&#8217;estrat\u00e8gia de producte\ndigital, es va continuar avan\u00e7ant passant per les diferents etapes: creaci\u00f3 de prototip,\ndisseny i desenvolupament, treballant sempre amb els diferents equips implicats\n(Disseny, Comunicaci\u00f3, TI) per aconseguir una web centrada totalment en l\u2019experi\u00e8ncia\ndels usuaris, i amb una nova imatge m\u00e9s propera al p\u00fablic general, tant als nadius\ndigitals com als usuaris m\u00e9s tradicionals.<\/p>\n\n\n\n<p>Et convidem a visitar el nou web a <a href=\"https:\/\/www.mgc.es\/ca\">https:\/\/www.mgc.es<\/a>, i a compartir amb nosaltres les teves &nbsp;impressions, ja que, com he comentat, d\u2019ara endavant les actualitzacions i millores seran constants.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dins el marc de la Convenci\u00f3 Anual del Departament Comercial d\u2019MGC M\u00fatua, el passat 17 de gener vam tenir l\u2019ocasi\u00f3 de presentar el nou web de l\u2019entitat. El m\u00f3n online \u00e9s sempre canviant, perqu\u00e8, degut a la seva naturalesa digital, analitza cont\u00ednuament els h\u00e0bits dels usuaris i s\u2019adapta a les tend\u00e8ncies que detecta a la [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":17207,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[601,599],"class_list":["post-17213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualitat","tag-marqueting","tag-web"],"featured_image_src":"https:\/\/www.mgc.es\/wp-content\/uploads\/2020\/01\/DSC03691.jpg","author_info":{"display_name":"Eduard Blanco","author_link":"https:\/\/www.mgc.es\/ca\/blog\/author\/mgcadmin\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La M\u00fatua estrena nou web - MGC M\u00fatua<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mgc.es\/ca\/blog\/la-mutua-estrena-nou-web\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La M\u00fatua estrena nou web - MGC M\u00fatua\" \/>\n<meta property=\"og:description\" content=\"Dins el marc de la Convenci\u00f3 Anual del Departament Comercial d\u2019MGC M\u00fatua, el passat 17 de gener vam tenir l\u2019ocasi\u00f3 de presentar el nou web de l\u2019entitat. El m\u00f3n online \u00e9s sempre canviant, perqu\u00e8, degut a la seva naturalesa digital, analitza cont\u00ednuament els h\u00e0bits dels usuaris i s\u2019adapta a les tend\u00e8ncies que detecta a la [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mgc.es\/ca\/blog\/la-mutua-estrena-nou-web\/\" \/>\n<meta property=\"og:site_name\" content=\"MGC M\u00fatua\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mgcmutua\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-22T10:54:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-03T11:01:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mgc.es\/wp-content\/uploads\/2020\/01\/DSC03691.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"995\" \/>\n\t<meta property=\"og:image:height\" content=\"404\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eduard Blanco\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mgcmutua\" \/>\n<meta name=\"twitter:site\" content=\"@mgcmutua\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eduard Blanco\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuts\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La M\u00fatua estrena nou web - MGC M\u00fatua","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mgc.es\/ca\/blog\/la-mutua-estrena-nou-web\/","og_locale":"ca_ES","og_type":"article","og_title":"La M\u00fatua estrena nou web - MGC M\u00fatua","og_description":"Dins el marc de la Convenci\u00f3 Anual del Departament Comercial d\u2019MGC M\u00fatua, el passat 17 de gener vam tenir l\u2019ocasi\u00f3 de presentar el nou web de l\u2019entitat. El m\u00f3n online \u00e9s sempre canviant, perqu\u00e8, degut a la seva naturalesa digital, analitza cont\u00ednuament els h\u00e0bits dels usuaris i s\u2019adapta a les tend\u00e8ncies que detecta a la [&hellip;]","og_url":"https:\/\/www.mgc.es\/ca\/blog\/la-mutua-estrena-nou-web\/","og_site_name":"MGC M\u00fatua","article_publisher":"https:\/\/www.facebook.com\/mgcmutua","article_published_time":"2020-01-22T10:54:35+00:00","article_modified_time":"2020-02-03T11:01:36+00:00","og_image":[{"width":995,"height":404,"url":"https:\/\/www.mgc.es\/wp-content\/uploads\/2020\/01\/DSC03691.jpg","type":"image\/jpeg"}],"author":"Eduard Blanco","twitter_card":"summary_large_image","twitter_creator":"@mgcmutua","twitter_site":"@mgcmutua","twitter_misc":{"Escrit per":"Eduard Blanco","Temps estimat de lectura":"2 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.mgc.es\/ca\/blog\/la-mutua-estrena-nou-web\/#article","isPartOf":{"@id":"https:\/\/www.mgc.es\/ca\/blog\/la-mutua-estrena-nou-web\/"},"author":{"name":"Eduard Blanco","@id":"https:\/\/www.mgc.es\/#\/schema\/person\/f7671ebab230db6f269b4b69f9d0db5a"},"headline":"La M\u00fatua estrena nou web","datePublished":"2020-01-22T10:54:35+00:00","dateModified":"2020-02-03T11:01:36+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mgc.es\/ca\/blog\/la-mutua-estrena-nou-web\/"},"wordCount":476,"commentCount":0,"publisher":{"@id":"https:\/\/www.mgc.es\/#organization"},"image":{"@id":"https:\/\/www.mgc.es\/ca\/blog\/la-mutua-estrena-nou-web\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mgc.es\/wp-content\/uploads\/2020\/01\/DSC03691.jpg","keywords":["m\u00e0rqueting","web"],"articleSection":["Actualitat M\u00fatua"],"inLanguage":"ca","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.mgc.es\/ca\/blog\/la-mutua-estrena-nou-web\/#respond"]}]},{"@type":["WebPage","ItemPage"],"@id":"https:\/\/www.mgc.es\/ca\/blog\/la-mutua-estrena-nou-web\/","url":"https:\/\/www.mgc.es\/ca\/blog\/la-mutua-estrena-nou-web\/","name":"La M\u00fatua estrena nou web - 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