{"id":11818,"date":"2019-10-23T00:00:00","date_gmt":"2019-10-22T22:00:00","guid":{"rendered":"http:\/\/web-server-devel.mgc.es\/mutua-general-de-catalunya-estrena-nova-marca\/"},"modified":"2019-11-22T14:06:30","modified_gmt":"2019-11-22T13:06:30","slug":"mutua-general-de-catalunya-estrena-nova-marca","status":"publish","type":"post","link":"https:\/\/www.mgc.es\/ca\/blog\/mutua-general-de-catalunya-estrena-nova-marca\/","title":{"rendered":"M\u00fatua General de Catalunya estrena nova marca"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndex de continguts<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mgc.es\/ca\/blog\/mutua-general-de-catalunya-estrena-nova-marca\/#Aspectes_grafics\" >Aspectes gr\u00e0fics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mgc.es\/ca\/blog\/mutua-general-de-catalunya-estrena-nova-marca\/#Sobre_MGC_Mutua\" >Sobre MGC M\u00fatua<\/a><\/li><\/ul><\/nav><\/div>\n\n<div class=\"video\"><figure><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/367710136\" allow=\"autoplay; fullscreen\" allowfullscreen=\"\" width=\"640\" height=\"564\" frameborder=\"0\"><\/iframe><\/figure><\/div>\n\n\n\n<p><strong>M\u00fatua General de Catalunya<\/strong>, entitat asseguradora especialitzada en assegurances de salut, ha actualitzat la seva marca i <strong>a partir d\u2019ara ser\u00e0 MGC M\u00fatua. <\/strong><\/p>\n\n\n\n<!--more-->\n\n\n\n<p>L\u2019entitat asseguradora ha iniciat un proc\u00e9s de canvi de marca que est\u00e0 previst implementar-se al llarg dels propers mesos. Es far\u00e0 un desplegament progressiu del nou logotip, que inclour\u00e0 canvis en la seu corporativa i en la xarxa d\u2019oficines, aix\u00ed com en la resta de materials corporatius i al web.<\/p>\n\n\n\n<p>La marca evoluciona a MGC M\u00fatua per continuar avan\u00e7ant i oferir als seus mutualistes i futurs clients els millors productes asseguradors i serveis complementaris en un entorn cada vegada m\u00e9s digital.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Aspectes_grafics\"><\/span><strong>Aspectes gr\u00e0fics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>En l\u2019aspecte gr\u00e0fic, el nou logotip representa una important millora funcional. El nom que tenia fins ara era molt llarg i implicava, sovint, dificultats d\u2019aplicaci\u00f3 depenent de l\u2019espai disponible. Quan la marca havia de conviure amb altres marques, sovint es trobava en desavantatge pel que feia a la mida i, per tant, a la visibilitat i la pres\u00e8ncia. Ara, amb un cop d\u2019ull, ja es podr\u00e0 llegir la marca.<\/p>\n\n\n\n<p>Aquest canvi, a m\u00e9s, s\u2019adapta a la tend\u00e8ncia general cap a la s\u00edntesi, als noms curts i m\u00e9s senzills de recordar visualment i, tamb\u00e9, a la necessitat d\u2019actualitzar la marca. La simplificaci\u00f3 de la identitat gr\u00e0fica de les marques \u00e9s una tend\u00e8ncia creixent.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.mgc.es\/wp-content\/uploads\/2019\/10\/mgcmutua_h2_2t.png\" alt=\"\" class=\"wp-image-6625\"\/><\/figure><\/div>\n\n\n\n<p>Per altra banda, el nou logotip d&#8217;MGC M\u00fatua mant\u00e9 els colors corporatius, verd i gris, per\u00f2 la tipografia \u00e9s ara m\u00e9s s\u00f2lida, s\u2019ha engruixit. L\u2019arbre, el s\u00edmbol tan representatiu de la marca i que la fa tan identificable, ara es fa m\u00e9s gran i cobra m\u00e9s protagonisme. A m\u00e9s, per a casos d\u2019\u00fas excepcional, s\u2019han afegit colors a les fulles (groc, rosa, blau, verd) per enviar un clar missatge d\u2019alegria, passi\u00f3, frescor i modernitat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sobre_MGC_Mutua\"><\/span><strong>Sobre MGC M\u00fatua <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Amb una traject\u00f2ria de 37 anys, MGC M\u00fatua, amb seu a Barcelona, \u00e9s una entitat d&#8217;assegurances sense \u00e0nim de lucre, especialitzada en assegurances de salut. Amb m\u00e9s de 80.000 persones assegurades en assegurances de salut i personals, i 312.000 en total, una facturaci\u00f3 de 88 milions d\u2019euros i un marge de solv\u00e8ncia del 333% el 31 de desembre de 2018, destina tots els beneficis que obt\u00e9 a l\u2019ampliaci\u00f3 i a la millora de cobertures i serveis.<\/p>\n\n\n\n<p>En els estudis publicats pel Col\u00b7legi Oficial de Metges de Barcelona i pel Col\u00b7legi Oficial de Metges de Girona, MGC M\u00fatua \u00e9s considerada, pel col\u00b7lectiu m\u00e8dic, any rere any, com l&#8217;entitat de car\u00e0cter mutualista millor valorada a Catalunya.<\/p>\n\n\n\n<p>La M\u00fatua t\u00e9 una \u00e0mplia pres\u00e8ncia a Catalunya i Balears, i des de 2017, a Val\u00e8ncia, amb un total de 22 oficines, la majoria de recent remodelaci\u00f3, conformant un nou concepte d&#8217;oficina m\u00e9s propera i participativa.<\/p>\n\n\n\n<p>La M\u00fatua duu a terme l&#8217;acci\u00f3 social a trav\u00e9s de la seva Fundaci\u00f3, l&#8217;objecte social de la qual \u00e9s el foment de la salut i la prevenci\u00f3 de les malalties amb la campanya solid\u00e0ria \u201c1 Origami 1 Euro\u201d, entre altres projectes. A la campanya, vinculada en les seves diverses edicions a entitats com \u201cLa Marat\u00f3 de TV3\u201d, Solidaritat Sant Joan de D\u00e9u, \u201cAmics de la Gent Gran\u201d, la Fundaci\u00f3 Catalana S\u00edndrome de Down o la Fundaci\u00f3 Josep Carreras, entre moltes altres, han participat 400.000 nens de Catalunya, confeccionant milers de origamis, convertint aquest projecte en \u201cel batec de la M\u00fatua\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marca evoluciona a MGC M\u00fatua amb l\u2019objectiu de guanyar m\u00e9s visibilitat i facilitar l\u2019experi\u00e8ncia dels mutualistes en l\u2019entorn digital.<\/p>\n","protected":false},"author":3,"featured_media":14888,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[575,357,573,576,461,100],"class_list":["post-11818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualitat","tag-identitat-corporativa","tag-mgc","tag-mgc-mutua","tag-mgc-mutua-ca","tag-mutua-general-de-catalunya-ca","tag-mutua-general-de-catalunya"],"featured_image_src":"https:\/\/www.mgc.es\/wp-content\/uploads\/2019\/11\/vlcsnap-2019-10-21-11h24m54s246.png","author_info":{"display_name":"Revista Inter\u00e8s Mutu","author_link":"https:\/\/www.mgc.es\/ca\/blog\/author\/interesmutu\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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