{"id":11675,"date":"2018-06-19T00:00:00","date_gmt":"2018-06-18T22:00:00","guid":{"rendered":"http:\/\/web-server-devel.mgc.es\/un-model-saludable-de-mutua\/"},"modified":"2019-11-22T12:42:31","modified_gmt":"2019-11-22T11:42:31","slug":"un-model-saludable-de-mutua","status":"publish","type":"post","link":"https:\/\/www.mgc.es\/ca\/blog\/un-model-saludable-de-mutua\/","title":{"rendered":"Un model saludable de m\u00fatua"},"content":{"rendered":"

\u201cQui t\u00e9 un perqu\u00e8 per viure, trobar\u00e0 gaireb\u00e9 sempre un com.\u201d Viktor Frankl<\/strong><\/p>\n

Editorial publicada al darrer n\u00famero de la revista<\/a> per als mutualistes de M\u00fatua General de Catalunya.<\/em><\/p>\n

\"\"<\/p>\n

L\u2019entitat responsable \u00e9s la que fa avan\u00e7ar i cr\u00e9ixer el seu entorn alhora que ella avan\u00e7a i creix. Aquesta \u00e9s la nostra missi\u00f3 i la nostra ra\u00f3 de ser, a la qual som molt fidels.<\/p>\n

La cultura corporativa<\/a> d\u2019una empresa \u00e9s la \u201ccaracter\u00edstica innegociable que defineix no nom\u00e9s el prop\u00f2sit d\u2019una empresa sin\u00f3 la seva pr\u00f2pia exist\u00e8ncia\u201d. Aquesta definici\u00f3 tan contundent \u00e9s del jugador de b\u00e0squet Pau Gasol i la vaig llegir no fa gaire en un article seu a Expansi\u00f3n<\/em> titulat \u201cLa cultura s\u00ed importa\u201d<\/a>. Em va fer reflexionar sobre tot all\u00f2 que implica un model de cultura saludable en una empresa, la qual cosa em suggereix una combinaci\u00f3 d\u2019exig\u00e8ncia, comprom\u00eds, fidelitat, generositat i, en general, de comportaments que incorporen uns valors i principis determinats molt lligats a la vocaci\u00f3 de servei.<\/p>\n

A la M\u00fatua, el nostre model d\u2019actuaci\u00f3 se centra a generar valor real per als mutualistes. Treballar perqu\u00e8 se sentin confiats, c\u00f2modes i contents de formar-ne part. Aquesta \u00e9s la nostra m\u00e0xima prioritat. La M\u00fatua basa la seva cultura corporativa en una s\u00e8rie de principis agrupats en quatre pilars o \u201cfonaments\u201d, que s\u00f3n: bon govern i transpar\u00e8ncia, empleats i entorn laboral, entorn i medi ambient, i mutualista i mercat.<\/p>\n

\"\"<\/a>Un dels pilars b\u00e0sics del nostre model, sens dubte, s\u00f3n els mutualistes i tamb\u00e9 el mercat com a factor d\u2019\u00e8xit que ens permet adaptar les nostres estrat\u00e8gies a un entorn canviant. Hem d\u2019observar atentament la compet\u00e8ncia a fi de prendre decisions o dissenyar estrat\u00e8gies que ens permetin competir adequadament per tal d\u2019oferir all\u00f2 que realment necessita l\u2019assegurat. D\u2019altra banda, la innovaci\u00f3 i la tecnologia tamb\u00e9 s\u00f3n peces clau per obtenir l\u2019\u00e8xit, orientades a generar valor per als\u00a0 mutualistes i a donar solucions a les seves demandes asseguradores i de servei.<\/p>\n

La nostra funci\u00f3 primordial com a entitat asseguradora especialitzada en salut \u00e9s, al capdavall, \u201ccuidar\u201d la relaci\u00f3 amb el mutualista, motor de la nostra activitat, que es troba tant s\u00ed com no, al centre de les nostres decisions. Per aconseguir-ho, comptem amb els millors professionals i col\u00b7laboradors, amb coneixements, habilitats i, sobretot, amb l\u2019actitud necess\u00e0ria, implicats en el creixement i en la millora permanent de l\u2019entitat.<\/p>\n

Amb aquesta extensa introducci\u00f3 \u2013que no \u00e9s altra cosa que una declaraci\u00f3 d\u2019intencions\u2013, l\u2019\u00fanica cosa que vull transmetre \u00e9s l\u2019\u00edntima satisfacci\u00f3 que em produeix comprovar com, de vegades, el testimoni<\/a> espontani d\u2019una mutualista ens ressitua i ens reubica en la nostra posici\u00f3 de sortida i, alhora, en la l\u00ednia de meta. \u00c9s a dir, en el perqu\u00e8 de la nostra exist\u00e8ncia i en la missi\u00f3 que hem de complir cada dia.<\/p>\n","protected":false},"excerpt":{"rendered":"

L\u2019entitat responsable \u00e9s la que fa avan\u00e7ar i cr\u00e9ixer el seu entorn alhora que ella avan\u00e7a i creix. Aquesta \u00e9s la nostra missi\u00f3 i la nostra ra\u00f3 de ser, a la qual som molt fidels.<\/p>\n","protected":false},"author":8,"featured_media":14449,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,16],"tags":[],"class_list":["post-11675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualitat","category-assegurances"],"featured_image_src":"https:\/\/www.mgc.es\/wp-content\/uploads\/2019\/11\/mission-redu.jpg","author_info":{"display_name":"Daniel Redondo","author_link":"https:\/\/www.mgc.es\/ca\/blog\/author\/dredondo\/"},"yoast_head":"\nUn model saludable de m\u00fatua - MGC M\u00fatua<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mgc.es\/ca\/blog\/un-model-saludable-de-mutua\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un model saludable de m\u00fatua - MGC M\u00fatua\" \/>\n<meta property=\"og:description\" content=\"L\u2019entitat responsable \u00e9s la que fa avan\u00e7ar i cr\u00e9ixer el seu entorn alhora que ella avan\u00e7a i creix. Aquesta \u00e9s la nostra missi\u00f3 i la nostra ra\u00f3 de ser, a la qual som molt fidels.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mgc.es\/ca\/blog\/un-model-saludable-de-mutua\/\" \/>\n<meta property=\"og:site_name\" content=\"MGC M\u00fatua\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mgcmutua\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-18T22:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-22T11:42:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mgc.es\/wp-content\/uploads\/2019\/11\/mission-redu.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Daniel Redondo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mgcmutua\" \/>\n<meta name=\"twitter:site\" content=\"@mgcmutua\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daniel Redondo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuts\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Un model saludable de m\u00fatua - MGC M\u00fatua","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mgc.es\/ca\/blog\/un-model-saludable-de-mutua\/","og_locale":"ca_ES","og_type":"article","og_title":"Un model saludable de m\u00fatua - MGC M\u00fatua","og_description":"L\u2019entitat responsable \u00e9s la que fa avan\u00e7ar i cr\u00e9ixer el seu entorn alhora que ella avan\u00e7a i creix. Aquesta \u00e9s la nostra missi\u00f3 i la nostra ra\u00f3 de ser, a la qual som molt fidels.","og_url":"https:\/\/www.mgc.es\/ca\/blog\/un-model-saludable-de-mutua\/","og_site_name":"MGC M\u00fatua","article_publisher":"https:\/\/www.facebook.com\/mgcmutua","article_published_time":"2018-06-18T22:00:00+00:00","article_modified_time":"2019-11-22T11:42:31+00:00","og_image":[{"width":2000,"height":1200,"url":"https:\/\/www.mgc.es\/wp-content\/uploads\/2019\/11\/mission-redu.jpg","type":"image\/jpeg"}],"author":"Daniel Redondo","twitter_card":"summary_large_image","twitter_creator":"@mgcmutua","twitter_site":"@mgcmutua","twitter_misc":{"Escrit per":"Daniel Redondo","Temps estimat de lectura":"3 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.mgc.es\/ca\/blog\/un-model-saludable-de-mutua\/#article","isPartOf":{"@id":"https:\/\/www.mgc.es\/ca\/blog\/un-model-saludable-de-mutua\/"},"author":{"name":"Daniel Redondo","@id":"https:\/\/www.mgc.es\/#\/schema\/person\/f1ebb533484166c75c28e8e94a1e8ee9"},"headline":"Un model saludable de m\u00fatua","datePublished":"2018-06-18T22:00:00+00:00","dateModified":"2019-11-22T11:42:31+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mgc.es\/ca\/blog\/un-model-saludable-de-mutua\/"},"wordCount":512,"commentCount":0,"publisher":{"@id":"https:\/\/www.mgc.es\/#organization"},"image":{"@id":"https:\/\/www.mgc.es\/ca\/blog\/un-model-saludable-de-mutua\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mgc.es\/wp-content\/uploads\/2019\/11\/mission-redu.jpg","articleSection":["Actualitat M\u00fatua","Sector assegurances"],"inLanguage":"ca","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.mgc.es\/ca\/blog\/un-model-saludable-de-mutua\/#respond"]}]},{"@type":["WebPage","ItemPage"],"@id":"https:\/\/www.mgc.es\/ca\/blog\/un-model-saludable-de-mutua\/","url":"https:\/\/www.mgc.es\/ca\/blog\/un-model-saludable-de-mutua\/","name":"Un model saludable de m\u00fatua - 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