{"id":11541,"date":"2017-02-08T00:00:00","date_gmt":"2017-02-07T23:00:00","guid":{"rendered":"http:\/\/web-server-devel.mgc.es\/mutua-general-de-catalunya-un-cas-dexit-al-llibre-marketing-de-ciudades-de-philip-y-milton-kotler\/"},"modified":"2020-01-14T13:48:13","modified_gmt":"2020-01-14T12:48:13","slug":"mutua-general-de-catalunya-un-cas-dexit-al-llibre-marketing-de-ciudades-de-philip-y-milton-kotler","status":"publish","type":"post","link":"https:\/\/www.mgc.es\/ca\/blog\/mutua-general-de-catalunya-un-cas-dexit-al-llibre-marketing-de-ciudades-de-philip-y-milton-kotler\/","title":{"rendered":"M\u00daTUA GENERAL DE CATALUNYA, un cas d&#8217;\u00e8xit al llibre &#8220;Marketing de ciudades&#8221;, de Philip y Milton Kotler"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3112\" src=\"https:\/\/www.mgc.es\/wp-content\/uploads\/2017\/02\/mgc-marketing-ciudades-31.01.17-redu.jpg\" alt=\"\" width=\"800\" height=\"435\" \/>La M\u00fatua General de Catalunya va participar, el passat 31 de gener, a <a href=\"https:\/\/www.youtube.com\/watch?v=2tuucIJyrVs\">la presentaci\u00f3 del llibre <em>Marketing de ciudades<\/em><\/a>, de Philip y Milton Kotler, en el qual s&#8217;exposa la relaci\u00f3 entre les empreses i les ciutats.<!--more--><\/p>\n<p>A la trobada es va explicar com el nou paradigma del m\u00e0rqueting se centra en el poder econ\u00f2mic de les ciutats i com l&#8217;estreta relaci\u00f3 d&#8217;aquestes amb les empreses permet propiciar el seu desenvolupament econ\u00f2mic i social. Els autors de l&#8217;obra, Philip i Milton Kotler, mostren les claus per incentivar la creaci\u00f3 de ciutats m\u00e9s competitives i atraure la inversi\u00f3 de les companyies.<\/p>\n<p>La M\u00fatua General de Catalunya va intervenir, juntament amb Santalucia i Orange, a la taula rodona<strong> &#8216;Estrat\u00e8gies de m\u00e0rqueting a l&#8217;economia global: 3 casos d&#8217;\u00e8xit<\/strong>&#8216;, exposant el <strong>Programa Farmacardio<\/strong>, una iniciativa pionera per a la prevenci\u00f3 del risc cardiovascular entre la poblaci\u00f3 de Barcelona i prov\u00edncia, en concertaci\u00f3 amb les farm\u00e0cies.<\/p>\n<p>&#8220;\u00c9s un benefici per a les farm\u00e0cies al contribuir al seu reconeixement com a primer agent de salut, coadjuvant, en la mesura del possible, al desenvolupament professional, econ\u00f2mic i social; i un benefici per a la ciutat, demostrant que compta amb una xarxa d&#8217;establiments sanitaris punters, que es preocupa per la salut dels seus ciutadans. Per a la M\u00fatua General de Catalunya complements com Farmacardio apropen els serveis de salut innovadors a la gent i impulsen de manera decidida la prevenci\u00f3, que entenem \u00e9s la nostra responsabilitat com entitat especialitzada en assegurances de salut&#8221; va senyalar<strong> Daniel Redondo, director general<\/strong> de la M\u00fatua General de Catalunya.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La M\u00fatua General de Catalunya va participar, el passat 31 de gener, a la presentaci\u00f3 del llibre Marketing de ciudades, de Philip y Milton Kotler, en el qual s&#8217;exposa la relaci\u00f3 entre les empreses i les ciutats.<\/p>\n","protected":false},"author":3,"featured_media":14022,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-11541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualitat"],"featured_image_src":"https:\/\/www.mgc.es\/wp-content\/uploads\/2019\/11\/mgc-marketing-ciudades-31.01.17-redu.jpg","author_info":{"display_name":"Revista Inter\u00e8s Mutu","author_link":"https:\/\/www.mgc.es\/ca\/blog\/author\/interesmutu\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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