{"id":11461,"date":"2014-10-08T00:00:00","date_gmt":"2014-10-07T22:00:00","guid":{"rendered":"http:\/\/web-server-devel.mgc.es\/la-mutua-general-de-catalunya-guardonada-amb-el-1er-premi-a-la-iv-edicio-dels-premis-de-marketing-i-comunicacio-a-madrid\/"},"modified":"2020-01-14T13:48:14","modified_gmt":"2020-01-14T12:48:14","slug":"la-mutua-general-de-catalunya-guardonada-amb-el-1er-premi-a-la-iv-edicio-dels-premis-de-marketing-i-comunicacio-a-madrid","status":"publish","type":"post","link":"https:\/\/www.mgc.es\/ca\/blog\/la-mutua-general-de-catalunya-guardonada-amb-el-1er-premi-a-la-iv-edicio-dels-premis-de-marketing-i-comunicacio-a-madrid\/","title":{"rendered":"La M\u00fatua General de Catalunya guardonada amb el 1er premi a la \u201cIV Edici\u00f3 dels Premis de Marketing i Comunicaci\u00f3\u201d a Madrid"},"content":{"rendered":"<p><a href=\"https:\/\/vimeo.com\/114853076 \"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1910 size-full\" src=\"https:\/\/www.mgc.es\/wp-content\/uploads\/2014\/10\/Premiados-MK-Inese-30sept141.jpg\" alt=\"Premiados MK Inese 30sept14\" width=\"610\" height=\"424\" \/><\/a>La iniciativa promoguda per la Fundaci\u00f3 M\u00fatua General de Catalunya<strong><a href=\"http:\/\/www.1origami1euro.org\/49-869-gracias\/\"> &#8216;1 origami 1 euro&#8217; <\/a>va ser guardonada en la modalitat de \u201cMillor campanya de Relacions P\u00fabliques\u201d als prestigiosos <a href=\"https:\/\/vimeo.com\/114853076\">\u201cPremis de Marketing i Comunicaci\u00f3 al sector assegurador\u201d<\/a><\/strong>, organitzats per INESE i Marketing Site, que va celebrar la seva 4a edici\u00f3, el passat 30 de setembre a Madrid.<\/p>\n<p>L&#8217;objectiu d&#8217;aquests premis, que es van posar en marxa el 2011, consisteix en donar suport, difondre i refor\u00e7ar les bones pr\u00e0ctiques, la innovaci\u00f3 i la estrat\u00e8gia de marketing i comunicaci\u00f3 dins el sector assegurador.<!--more--><\/p>\n<p>El jurat va estar composat per professionals i representants de les ag\u00e8ncies de publicitat, premsa, directors de comunicaci\u00f3 i empreses d&#8217;estudis d&#8217;opini\u00f3. En la seva opini\u00f3,<strong> \u201cen aquest cas, amb la campanya &#8216;Transformar grues de paper en desitjos solidaris&#8217; el marketing amb causa treballa a favor de la marca mitjan\u00e7ant un patrocini original que permet la captaci\u00f3 de fons per a un tema solidari\u201d<\/strong>.<\/p>\n<p>M\u00fatua General de Catalunya competia amb 29 grans companyies, que van presentar un total de 53 campanyes; campanyes amb 24 vegades m\u00e9s dels recursos que la M\u00fatua.<\/p>\n<p>En Xavier Gilabert, l&#8217;Eduard Blanco, la Diana Garc\u00eda i la N\u00faria Morer (els art\u00edfex del projecte i cap del departament de Marketing) van recollir, en representaci\u00f3 de la M\u00fatua, el guard\u00f3 atorgat en el marc del <a href=\"http:\/\/www.inese.es\/resultados\/detalle\/-\/asset_publisher\/kC8E\/content\/video-resumen-del-x-encuentro-de-marketing-y-comunicacion-en-el-sector-asegurador\">\u201cX Encuentro de Marketing del entorno asegurador\u201d,<\/a> celebrat a Madrid.<\/p>\n<h2>Transformar grues de paper en desitjos solidaris<\/h2>\n<p>La Fundaci\u00f3 M\u00fatua General de Catalunya va posar en marxa, el setembre de 2013, la campanya solid\u00e0ria 1 origami 1 euro. La finalitat era<a href=\"https:\/\/www.mgc.es\/2014\/03\/1-000-origamis-per-desitjar-salut-a-persones-afectades-per-malalties-neurodegeneratives-a-sant-cugat\/\"> compartir un desig solidari<\/a> amb tota la societat i fer una donaci\u00f3 que es va destinar a la investigaci\u00f3 de les malalties neurodegeneratives, que era la causa solid\u00e0ria de 2013 de \u201cLa Marat\u00f3\u201d de TV3.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1883\" src=\"https:\/\/www.mgc.es\/wp-content\/uploads\/2014\/10\/origami1.jpg\" alt=\"origami1\" width=\"450\" height=\"543\" \/>Recollint l\u2019esperit de la hist\u00f2ria japonesa (d\u2019una nena, la Sadako Sasaki) de les 1.000 grues de paper, que diu que regalar origamis (grues de paper) est\u00e0 associat al fet de desitjar salut, benestar i felicitat, la Fundaci\u00f3 va pensar que \u201cLa Marat\u00f3\u201d de TV3 (dedicada el 2013 a les malalties neurodegeneratives) era la via perfecta per canalitzar tot el que el projecte origami representa.<\/p>\n<p>Es va implicar a nens, fam\u00edlies i escoles d&#8217;arreu de Catalunya, que van aconseguir que tots tingu\u00e9ssim un objectiu com\u00fa: recollir bons desitjos i repartir-los entre les persones que ho necessiten.<\/p>\n<p>Gracies a l&#8217;esfor\u00e7 i a la implicaci\u00f3 d&#8217;escoles, associacions i particulars d&#8217;arreu de Catalunya,<strong> es va aconseguir recollir 49.869 origamis, que la Fundaci\u00f3 va transformar en una donaci\u00f3 d&#8217;aquesta mateixa quantitat en euros<\/strong>, constituint l&#8217;aportaci\u00f3 econ\u00f2mica m\u00e9s important en la hist\u00f2ria de \u201cLa Marat\u00f3\u201d, per una activitat. Va mobilitzar m\u00e9s de 30.000 nens i nenes, de 131 escoles de Catalunya, que van confeccionar milers de grues de paper, que es van transformar en milers de desitjos solidaris.<\/p>\n<p>El coneixement i la difusi\u00f3 de la Fundaci\u00f3 M\u00fatua General de Catalunya que es va generar mitjan\u00e7ant aquesta campanya solid\u00e0ria va ser molt valu\u00f3s:<strong> \u201cVam arribar al cor de moltes fam\u00edlies a tots els racons de Catalunya. Vam aconseguir fer de la grua dels bons desitjos el s\u00edmbol de la nostra Fundaci\u00f3\u201d<\/strong>, assegura la N\u00faria Morer, responsable de Marketing de la M\u00fatua. \u201cLa major part de les escoles que van participar volen tornar a repetir l&#8217;experi\u00e8ncia, ra\u00f3 per la qual aquest 2014 tornem a la c\u00e0rrega. El nostre objectiu \u00e9s superar la xifra de l&#8217;any passat i estem conven\u00e7uts que ho aconseguirem!\u201d.<\/p>\n<h3>Mes info:<\/h3>\n<h3><a href=\"http:\/\/www.inese.es\/resultados\/detalle\/-\/asset_publisher\/kC8E\/content\/direct-seguros-aviva-mutua-general-de-catalunya-y-generali-galardonados#\">Direct Seguros, Aviva, M\u00fatua General de Catalunya y Generali, galardonados<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>La iniciativa promoguda per la Fundaci\u00f3 M\u00fatua General de Catalunya &#8216;1 origami 1 euro&#8217; va ser guardonada en la modalitat de \u201cMillor campanya de Relacions P\u00fabliques\u201d als prestigiosos \u201cPremis de Marketing i Comunicaci\u00f3 al sector assegurador\u201d, organitzats per INESE i Marketing Site, que va celebrar la seva 4a edici\u00f3, el passat 30 de setembre a [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":13755,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[432,463],"class_list":["post-11461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualitat","tag-fundacio-mutua-general-de-catalunya","tag-nens"],"featured_image_src":"https:\/\/www.mgc.es\/wp-content\/uploads\/2019\/11\/Premiados-MK-Inese-30sept141.jpg","author_info":{"display_name":"Revista Inter\u00e8s Mutu","author_link":"https:\/\/www.mgc.es\/ca\/blog\/author\/interesmutu\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La M\u00fatua General de Catalunya guardonada amb el 1er premi a la \u201cIV Edici\u00f3 dels Premis de Marketing i Comunicaci\u00f3\u201d a Madrid - MGC M\u00fatua<\/title>\n<meta name=\"robots\" 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