{"id":11458,"date":"2014-09-15T00:00:00","date_gmt":"2014-09-14T22:00:00","guid":{"rendered":"http:\/\/web-server-devel.mgc.es\/nou-web-de-la-mutua\/"},"modified":"2020-01-14T13:47:19","modified_gmt":"2020-01-14T12:47:19","slug":"nou-web-de-la-mutua","status":"publish","type":"post","link":"https:\/\/www.mgc.es\/ca\/blog\/nou-web-de-la-mutua\/","title":{"rendered":"Nou web de la M\u00fatua"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1822\" src=\"https:\/\/www.mgc.es\/wp-content\/uploads\/2014\/09\/web.jpg\" alt=\"web\" width=\"317\" height=\"474\" \/><\/p>\n<p>La nostra pres\u00e8ncia a la xarxa m\u00e9s important \u00e9s el portal de la M\u00fatua, <a href=\"http:\/\/www.mgc.es\/ca\">www.mgc.es<\/a>, que ara hem redissenyat i en el que donem informaci\u00f3 sobre nosaltres i els nostres productes, aix\u00ed com serveis als mutualistes i col\u00b7laboradors, mitjan\u00e7ant l&#8217;oficina virtual.<\/p>\n<p>A m\u00e9s, des de fa tres anys, i dins la estrat\u00e8gia de m\u00e0rqueting online, hem anat ampliant la nostra pres\u00e8ncia amb l&#8217;Inter\u00e8s Mutu virtual (www.interesmutu.com), el web de la campanya \u201c1 origami 1 euro\u201d <a href=\"http:\/\/www.1origami1euro.org\/\">(www.1origami1euro.org)<\/a> i microsites (webs petites que pengen del domini principal per\u00f2 funcionen de manera aut\u00f2noma) per a la campanya de refor\u00e7 de cobertures <a href=\"http:\/\/www.mgc.es\/microsites\/ca\/mescobertures\/\">(www.mgc.es\/ca\/mescobertures<\/a>), MGC Corredoria d&#8217;Assegurances i l&#8217;Espai M\u00fatua (<a href=\"http:\/\/www.mgc.es\/microsites\/ca\/espaimutua\/\">www.mgc.es\/ca\/espaimutua<\/a>).<!--more--><\/p>\n<p>Tamb\u00e9 hem potenciat les nostres comunicacions amb una nova plataforma d&#8217;emailing que ens ha perm\u00e8s millorar els nostres missatges (nou butllet\u00ed \u201cP\u00edndola de Salut\u201d, felicitaci\u00f3 virtual, campanyes, etc.), automatitzar moltes tasques i tenir totes les dades per analitzar l&#8217;efic\u00e0cia. Per \u00faltim, hem finalitzat el nou web per al Centre M\u00e8dic (<a href=\"http:\/\/centremedic.mgc.es\/bienvenidos\/\">centremedic.mgc.es<\/a>) i hem creat els perfils de M\u00fatua General de Catalunya a Facebook, Twitter i Google+.<\/p>\n<h2>Necessitat d&#8217;un nou disseny<\/h2>\n<p>El web de la M\u00fatua General de Catalunya es va llan\u00e7ar l&#8217;any 2003. Despr\u00e9s d\u201911 anys \u00e9s clara la necessitat d&#8217;un redisseny que ens permeti cr\u00e9ixer a la xarxa i aprofitar totes les oportunitats de negoci que s&#8217;estan generant al voltant dels nous mitjans (consolidaci\u00f3 i promoci\u00f3 de marca, publicitat i venda de productes, comunicaci\u00f3 entre l\u2019empresa i els clients i noves oportunitats comercials).<\/p>\n<p>En el moment actual ja parlem del web 3.0 o web social, on la integraci\u00f3 amb les xarxes socials planteja noves regles de joc (de relaci\u00f3 amb el usuaris), nous reptes per\u00f2 tamb\u00e9 noves oportunitats.<\/p>\n<p><strong>Tenim tres objectius principals:<\/strong> Promocionar els nostres productes, oferir servei als nostres clients i millorar la percepci\u00f3 de la nostra marca.<\/p>\n<ul>\n<li>El primer objectiu s&#8217;aconsegueix facilitant la navegaci\u00f3 i l&#8217;acc\u00e9s a la informaci\u00f3 de les assegurances i campanyes, oferint una informaci\u00f3 clara i transparent que ens permeti conv\u00e8ncer els nostres visitants que oferim el millor producte del mercat; respecte al web actual s&#8217;ha simplificat molt\u00edssim l&#8217;estructura actual i la presentaci\u00f3 \u00e9s molt m\u00e9s clara i atractiva.<\/li>\n<li>El segon objectiu s&#8217;aconsegueix amb una oficina virtual que permeti realitzar els tr\u00e0mits i consultes als nostres mutualistes amb total comoditat i amb els avantatges d&#8217;Internet (immediatesa, flexibilitat, etc.).<\/li>\n<li>El tercer objectiu s&#8217;aconsegueix presentant una imatge adequada de la M\u00fatua i lligada als valors que formen part de la nostra naturalesa, aix\u00ed com potenciant la nostra pres\u00e8ncia als resultats de cerca i xarxes socials.<\/li>\n<\/ul>\n<p>El web \u00e9s una eina viva que cont\u00ednuament s&#8217;ha d&#8217;adaptar a les tend\u00e8ncies i interessos dels mutualistes. La nova plataforma ens ha de permetre adaptar-nos als canvis amb m\u00e9s rapidesa i flexibilitat, i oferir les solucions m\u00e9s adients en tot moment.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La nostra pres\u00e8ncia a la xarxa m\u00e9s important \u00e9s el portal de la M\u00fatua, www.mgc.es, que ara hem redissenyat i en el que donem informaci\u00f3 sobre nosaltres i els nostres productes, aix\u00ed com serveis als mutualistes i col\u00b7laboradors, mitjan\u00e7ant l&#8217;oficina virtual. A m\u00e9s, des de fa tres anys, i dins la estrat\u00e8gia de m\u00e0rqueting online, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":13746,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,16],"tags":[],"class_list":["post-11458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualitat","category-assegurances"],"featured_image_src":"https:\/\/www.mgc.es\/wp-content\/uploads\/2019\/11\/web.jpg","author_info":{"display_name":"Revista Inter\u00e8s Mutu","author_link":"https:\/\/www.mgc.es\/ca\/blog\/author\/interesmutu\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nou web de la M\u00fatua - MGC M\u00fatua<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mgc.es\/ca\/blog\/nou-web-de-la-mutua\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nou web de la M\u00fatua - MGC M\u00fatua\" \/>\n<meta property=\"og:description\" content=\"La nostra pres\u00e8ncia a la xarxa m\u00e9s important \u00e9s el portal de la M\u00fatua, www.mgc.es, que ara hem redissenyat i en el que donem informaci\u00f3 sobre nosaltres i els nostres productes, aix\u00ed com serveis als mutualistes i col\u00b7laboradors, mitjan\u00e7ant l&#8217;oficina virtual. A m\u00e9s, des de fa tres anys, i dins la estrat\u00e8gia de m\u00e0rqueting online, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mgc.es\/ca\/blog\/nou-web-de-la-mutua\/\" \/>\n<meta property=\"og:site_name\" content=\"MGC M\u00fatua\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mgcmutua\" \/>\n<meta property=\"article:published_time\" content=\"2014-09-14T22:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-14T12:47:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mgc.es\/wp-content\/uploads\/2019\/11\/web.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"317\" \/>\n\t<meta property=\"og:image:height\" content=\"474\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Revista Inter\u00e8s Mutu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mgcmutua\" \/>\n<meta name=\"twitter:site\" content=\"@mgcmutua\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Revista Inter\u00e8s Mutu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuts\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nou web de la M\u00fatua - MGC M\u00fatua","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mgc.es\/ca\/blog\/nou-web-de-la-mutua\/","og_locale":"ca_ES","og_type":"article","og_title":"Nou web de la M\u00fatua - MGC M\u00fatua","og_description":"La nostra pres\u00e8ncia a la xarxa m\u00e9s important \u00e9s el portal de la M\u00fatua, www.mgc.es, que ara hem redissenyat i en el que donem informaci\u00f3 sobre nosaltres i els nostres productes, aix\u00ed com serveis als mutualistes i col\u00b7laboradors, mitjan\u00e7ant l&#8217;oficina virtual. 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